Once again, in English please?

Like you, I'm trying to figure out what's going to happen with the business. I already know what it is now (bad), and what everyone's forecast is (terrible).

What REALLY matters is the next page in the Big Book, and to find that out I sought out the Oracle of the Market--the One I have always turned to in times of uncertainty--The all-seeing, all knowing seer.

"Your Wisdomness, what is next for our business?" I asked. He likes to be called "Your Wisdomness"--it reinforces what we already know, that he's Smart.

"The medium term is aligned for a paradigm shift", he began. "Negative growth is forecast for most legacy players. A great deal of emotional leakage is present and will need a prolonged period of client-focused, best-in-class blamestorming to sort it all out".

My head had that feeling I get when I eat ice cream too fast. "Could you elaborate?" was about the only thing I could get out quickly.

"Of course," he said. "The market is being disintermediated by outliers that are pushing the envelope of the possible. Solutioning is at a premium, as is synergistic ideation that creates a user-centric, future-proof experience for all partners. But of course, everyone knows that."

I could feel my pupils dilating--I almost passed out from the lack of oxygen but pressed onwards. "Anything else I should know about?" fell from my lips like lead balloons.

He moved in closer, and lowered his voice. "Well, everyone needs to upskill themselves. Increase your bandwidth to get to the bleeding edge. Repurpose the organization to gain mindshare from all stakeholders. Encourage co-opetition and cross-purposing to close strategic gaps."

By now my field of vision was narrowing. I managed to blurt out "Thanks, oh great one" before I fell and hit my head on the floor.

Before I passed out I heard his parting admonition: "Follow my multidisciplinary approach to attain an alpha position and truly see the business from the 60,000 foot, 360-degree perspective. And never forget--shit happens"


Pete