Name that Industry...

OK, tell me if you've heard this one before:

Is it that bad out there? The rest of the nation is reeling from a severe economic downturn. Yet the conventional wisdom about the business is that it is recession-proof.

In times of economic difficulty throughout history — even during severe downturns — people still found the relatively small sums of money to pay for product and keep their spirits up.

This time in the industry, though, it may be different, partly because of the current conditions and partly because of the drift by customers toward new options.

“The industry is really seeing a change in their business model.”

So--guessed it yet? The above excerpt describes---wait for it---the porn business.

Wasn't what you thought it was, eh?

The Math is very different this time--economic downturn plus Pharma meltdown plus reduced spend plus oversaturated supplier market equals crappy near-term prospects. Yet the PPAI Expo was, by all accounts, a "good" if not "great" event, especially for the Brands.

It goes to underscore what the Air Force calls the "Big Sky Theory"--it's a big market out there and while there are pockets of depression and an overall mood of retraction it's still a big business and no one entity needs all of it to survive.

And now I leave you with these words of wisdom:

“There are some companies that are doing better now than they were three years ago, because they never let go of the quality aspect. They’re not just shipping wood."

This from that well-known Business Guru--Rob Rotten, Porn Producer. Sage advice...

Pete